Life Keepers™ - another example how our approach works best for investors

This writer wrote a book 10 years ago, but couldn't find a publisher to publish it.  So he took his message to individual investors one at a time.

The book was titled Life Keepers™ and it basically explained how to buy the highest quality at the lowest costs - and simply keep those kind of investments for life.   

Keep it for life - that's the reason for the name "Life Keepers™."

So here's a recent story that explains why Life Keepers™ is the smart, reliable, and easiest approach you can use as an investor.  PB
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From BusinessInsider.com:

On this week's Masters in Business program on Bloomberg Radio, Barry Ritholtz talks with James O'Shaughnessy of O'Shaughnessy Asset Management.

Ritholtz and O'Shaughnessy spend much of their discussion talking about the ways people screw themselves when investing, because nothing gets in the way of returns quite like someone who thinks they have a great idea.

O'Shaughnessy discusses a number of interesting analyses he has done with regard to the length of holding periods (spoiler: the shorter you hold a stock, the more likely you are to lose money) among other things.

But O'Shaughnessy relays one anecdote from an employee who recently joined his firm that really makes one's head spin.

O'Shaughnessy: "Fidelity had done a study as to which accounts had done the best at Fidelity. And what they found was..."

Ritholtz: "They were dead."

O'Shaughnessy: "...No, that's close though! They were the accounts of people who forgot they had an account at Fidelity."

There are numerous studies that explain why this happens. And they almost always come down to the fact that our minds work against us.

Because of our behavioral biases, we often find ourselves buying high and selling low.

Ritholtz also follows with some of his experiences in estate planning, where a family fighting over some inherited assets might not touch them for say 10 or 20 years while they work out the problem, and later find that those 10 or 20 years are the best period of performance....
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http://www.businessinsider.com/forgetful-investors-performed-best-2014-9